Apple iPhone 4S 16GB Black

Siri. The intelligent assistant that helps you get things done. All you have to do is ask.

Now you can use your voice to use your iPhone. Just talk to Siri as you would to a person: “Remind me to call mum when I get home” or “Do I need an umbrella?” Siri not only understands what you say, it knows what you mean.1 It figures out the right apps to use to find the right answer. Then, just like a personal assistant, it answers you. Siri makes phone calls, sends messages, schedules meetings, sets reminders and more. How much more? Just ask, and Siri tells you that too.

Dual-core A5 chip. The most powerful iPhone processor ever.

Two cores in the A5 chip deliver up to two times more power and up to seven times faster graphics.2 And you’ll feel the effects. Fast. iPhone 4S is quick and responsive, which makes all the difference when you’re launching apps, browsing the web, gaming and doing just about everything. And no matter what you’re doing, you can keep on doing it. Because the A5 chip is so power-efficient, iPhone 4S has an outstanding battery life.

The you-can’t-believe-it’s-on-a-phone camera.

This just might be the best ever camera on a phone. And with all-new optics, it just might be the only camera you need. Because behind every shot, you’ve got 8-megapixel resolution and a custom lens with a larger f/2.4 aperture. Not to mention an improved backside illumination sensor, excellent auto white balance, advanced colour accuracy, face detection and reduced motion blur. That all means that no matter how many people, how much light and how much action you capture, everything looks exactly as it should. And just wait until you see the photos.

Video recording. In 1080p amazing HD.

Shoot stunning 1080p HD video everywhere you go. With all-new optics, the light is always right, the colour is always vivid and everything will look even better than you remember. Video stabilisation steadies shaky shots. And you can edit video right there on iPhone and share your lush life as fast as you shoot.

iOS. The world’s most advanced mobile operating system. And the easiest to use.

With every iOS advancement comes even easier ways to do everything. That’s what makes iOS years ahead of anything else. iOS 5 leaps even further ahead, bringing over 200 new features to iPhone 4S. Here are just a few of our favourites.

iCloud. Your content. On all your devices.

iCloud is the easiest way to manage all your stuff, because it manages it all for you. iCloud stores your music, photos, apps, mail, contacts, calendars, documents and more. And wirelessly pushes them to all your devices. It’s automatic, effortless and seamless. And it just works.4